By LM Staff · October 4, 2019
United States holiday retail sales are expected to be solid this year, according to data issued this week by the National Retail Federation (NRF) and Salesforce.
Holiday retail sales, as defined by the NRF, are sales in the months of November and December and exclude autos, gas, and restaurant sales. NRF said it expects holiday retail sales to rise between 3.8%-to-4.2% to between $727.9 billion and $730.7 billion. If this projection comes to fruition, even on the low end, it would top the average of 5.7% over the last five years.
NRF noted that last year’s holiday retail sales, at $701.2 billion, headed up 2.1% annually, in advance of the federal
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